This story first appeared on PR Daily in November, 2015.
I love to watch the same television shows and movies over and over again.
Whether I’m doing chores, working on projects or trying to fall asleep, there is something comforting and familiar about having something I’ve seen before on in the background.
After a recent repeat viewing of Modern Family, I realized there is social media and PR inspiration in reruns.
1. Revisit old favorites
One of the best parts of watching a season of your favorite show again is seeing your favorite episodes. These are episodes that are still as good as the first time you saw them.
When going through past social media posts, look for posts that have high customer interaction. Posts that have lots of likes or comments are the types of content you should revisit.
Repurpose the content to make it fresh and post it as new on your timeline.