Even with an SEO plan in place, there is a good chance it isn’t working the way you hoped.
There are a number of reasons your SEO strategy is failing to get you to the coveted front page. Without an understanding of what you’re doing wrong, your content will be stuck in the middle of the pack.
Determining the best keywords for you and your organization can be difficult, especially if you’re working in a highly populated category.
The most common keyword-related mistakes include using single-word keywords instead of long-tail keywords, hoping to get noticed using popular keywords, and targeting keywords that are too specific (or not specific enough).
If you’re using single-word keywords or highly popular keywords, you’re bound to get lost in the results that appear after a general search. If you can’t compete with the budgets that many million-dollar companies set aside to ensure first place spots, it’s essential to your SEO strategy that you find a keyword path around them.