3 roles every social media team must have

Your work is only as good as the people doing the labor. What are the essential members of any social media campaign?

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This article originally appeared on PR Daily in April of 2018.

What are the unique abilities social media teams should have?

Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff.

Most marketing or social media teams have roles such as content creator, designer, ad specialist and customer service representative. However, with the introduction of better analytics for live content capabilities, among other changes, there are some new social media roles that companies should fill.

Here are three roles businesses with social media teams should have for 2018 and beyond:

1. Social media data specialist

Social media has a 100 percent higher lead-to-close rate than outbound methods.

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