This article originally appeared on PR Daily in April of 2018.
What are the unique abilities social media teams should have?
Most marketing or social media teams have roles such as content creator, designer, ad specialist and customer service representative. However, with the introduction of better analytics for live content capabilities, among other changes, there are some new social media roles that companies should fill.
Here are three roles businesses with social media teams should have for 2018 and beyond:
1. Social media data specialist