I started my working life as a journalist and eventually became director of communications for the media publishing company. Soon, its presses started breaking down, and then it became involved in a strike.
If there was a degree in “Media Trouble-R-Us,” I had earned it.
As a result, I developed three rules for media interviews:
1. In media interviews, always have three key messages.
The biggest error most communicators make when facing the media is they go into full-on defensive mode.
Instead of vowing to “survive” the interview with a minimum of damage, convince yourself it’s your job is to convey your own three messages.
(Once you accomplish this, congratulate yourself on your success.)
The best defense is always a good offense.
So, why only three messages?
The same reason there are three little pigs, three stooges, and three musketeers. And the same reason I have three rules for media interviews.