3 simple rules for telling a compelling brand story

How you tell the story of your organization makes the difference between a brand that sticks out from the crowd and a brand that’s stuck in the mud.

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We hear stories all the time.

If we are at home, at work, or at school, there’s a story. It’s the essential method to share something with others.

We have an inherent need to talk about what happens in our life. Of course, who we share with depends on our feelings and perceptions; stories are deeply personal.

The same goes for a brand. A brand must tell a story.

Here are three ways you can better tell your organization’s story and position your brand to win hearts and minds:

1. Use simple language.


Remember how you talked when you were a child? It may feel like another lifetime ago, but that’s the kind of language you must employ. Simple words work well when you are speaking, and an audience can better follow clear, concise language. The same is true even if you are publishing a written statement.

If you are writing, your sentences should be 14 words or less. If you keep it short, your reader can follow your logic. Avoid run-on sentences, or risk losing every single one of your readers.

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