I’d like to let you in on a secret most PR professionals don’t know: Some of the easiest placement opportunities you’ll ever land for a client or employer are found using one of the most common online tools—Google. It’s completely under-appreciated as a PR tool.
Let me share a few specific details, so you can get clients more visibility online. (By the way, you can stop leaning in now.) After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game.
1. Use Google to identify where you can submit press releases, articles, and guest blog posts.
When you have a press release, do you ever consider investing a few hours searching for places to manually post your news?
Simply doing a Google search for “submit press release” or “submit news” can bring up an amazing number of opportunities. Be sure to try a variety of different searches to see what comes up, including the name of your city, industry, and/or product category.
For example, if you have a press release announcing a new home community in Scottsdale, Ariz., you might try the following searches: