3 skills every communicator must have

If you don’t possess these traits, don’t expect to have a long-lasting PR career.

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Martin Waxman and I were getting ready to record Inside PR and he said, “Did you see Clay Shirky’s post on Medium about the death of journalism?”

I hadn’t, but you know what I did next.

Titled, “Last Call: The End of the Printed Newspaper,” it intrigued me because it so nicely tied in with the recent New York Times announcement that it’s laying off 100 journalists.

(Plus I love Clay Shirky, who refers to himself as, “Bald. Unreliable. Easily distracted…”)

It’s an interesting piece on what’s going on with newspapers and I recommend the read.

It also will create a nice debate because people are passionate about the topic: Some believe newspapers aren’t dying and others believe they’re already dead.

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