1. Repeat important messages
The common refrain from the Stark family—”winter is coming”—is meant to warn countrymen of the impending harsh season to prepare them for tough times ahead. It’s repeated many times throughout the series to drive home its importance.
This same tactic can be employed across social media channels to promote specific events, coverage and news so that the message is not missed. Though it’s important not to over-saturate audiences with the same message (We get it, winter is coming.) Moderation and diversification of message channels to reach different audience segments is key.
2. Ensure clear, careful messaging
Viserys Targaryen would surely agree, it’s important to be clear with one’s messaging. A crown made of gold may sound appealing, but when it’s molten gold being poured over one’s head it’s a bit of a different story.