3 social media lessons from ‘Groundhog Day’

It’s Groundhog Day, campers! Let’s look to a rodent for our future and explore the advice the holiday’s most famous movie offers.

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Then the movie “Groundhog Day” came along and inexorably changed the world forever. Maybe it didn’t have that great of an impact, but it consistently finds its way onto all-time-greatest lists, including that of film critic Roger Ebert.

But what can one of Bill Murray’s greatest performances teach us about social media? Plenty, it turns out.

Here are three social media lessons we can glean from the great “Groundhog Day”:

1. Repetition is never good. In “Groundhog Day,” Bill Murray’s character, Phil, is stuck living out the same day of his life over and over. Eventually, he learns that he’s living a life without consequences, and it’s downright maddening.

Too much repetition in the social sphere can be equally maddening. You may have something you want to promote through your brand, but if you harp on it too much in a promotional way, you could see a spike in unfollows and hides.

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