This article first appeared on PR Daily in June, 2015. This month, I, like most Netflix account holders, binge-watched the latest season of “Orange is the New Black.” I am a new fan of the show, but after seeing all of the posts and excitement on social media about it, I was inspired to start watching. After watching the show and following it on Facebook and Twitter, here are three social media lessons I learned from the streaming series set in a women’s prison:
1. Provide background information.
The show follows the lives of various inmates at Litchfield Penitentiary and also gives viewers a glimpse of their personal histories. Some of the flashbacks show what each criminal did to get into prison, and some are moments in their lives that help us to understand why they are the way they are. To give your customers and followers a little more information about your business, use social media sites such as Snapchat and Facebook to share pictures and videos of your staff and products. Customers will enjoy getting a behind-the-scenes look at their favorite brand.
2. Generate buzz.