3 speechwriting upgrades for superior communications

Ragan’s Speechwriting and Executive Communications Workshop: Craft speeches that compel audiences to act!

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Apply these tips to your next speech:

Old way : Acknowledge the elephant in the room with veiled references.

Upgrade : Straightforward talk about the layoffs/pay cuts/setbacks first thing. Explain why things are the way they are.

Old way : “How about those Chicago Bears?” Wait for nervous laughter or faint cheers.

Upgrade : Tell a dramatic story: “On Feb. 4, 2007, the Chicago Bears suited up for one of the biggest games in franchise history…”

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