Apply these tips to your next speech:
Old way : Acknowledge the elephant in the room with veiled references.
Upgrade : Straightforward talk about the layoffs/pay cuts/setbacks first thing. Explain why things are the way they are.
Old way : “How about those Chicago Bears?” Wait for nervous laughter or faint cheers.
Upgrade : Tell a dramatic story: “On Feb. 4, 2007, the Chicago Bears suited up for one of the biggest games in franchise history…”