3 steps to brainstorm buzzworthy infographics

Infographics can help you stand out amid the content glut, because people are visually wired. Here are three easy ways to get started with yours.

Ragan Insider Premium Content
Ragan Insider Content

That’s why infographics are “liked” and shared on social media three times more than any other type of content, according to Hubspot.

Here are three steps to help you brainstorm and create low-cost infographics:

1. Explore relevant data using Google. “While keeping target audience interests in mind, I like to first think about what publicly available data is out there that I can leverage,” says Britt Klontz, marketing team leader at Distilled.

She advises conducting Google searches using the following formulas to explore stats and data sets related to your audience and brand:

· <keyword> statistics

· <keyword> infographic

· <keyword> data

· <keyword> dataset

Once you’ve conducted a search, filter results by Google’s news filter to see what’s trending. In addition, filter results by the date in Google to see what’s most recent.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.