In today’s competitive world, even graduates need to be able to hit the ground running and be able to confidently and effectively deal with anything that comes their way.
Most colleges and universities that offer courses in public relations and communications will provide students with at least one internship opportunity, but if you are passionate about a career in PR, the best thing to do is to be proactive and find your own opportunities.
The following three steps will help future PR pros take advantage of internships to get ahead of the competition:
1. Decide what industry you’re interested in
Start by identifying the type of organization you are interested in and industry sectors you would like to work with.
The more experience you have in different sectors, the easier it will be to know what you are interested in when it comes time to find full time work. It will also help you choose an agency or an in-house position at a particular company.
Each industry sector differs when it comes to the skill set used, as well. Some sectors, such as consumer PR, are fast-paced, with PR pros constantly on the go, turning over work, sending products and writing lots of media releases. Other industries, such as business or government PR, might include more strategy and media relations.