Snapchat attracted social media users with its vanishing messages—but now it’s users that are disappearing.
On Tuesday, the company reported its first user decline during its earnings call, telling investors that within three months, it lost 3 million daily active users.
Snapchat’s daily user numbers shrank 1.5 per cent to 188 million in the second quarter of 2018, down from 191 million in the previous quarter, the platform’s owner Snap said. The company also lost daily audience in its most valuable market, North America.
Here are three takeaways from Snapchat’s disappointing news:
1. Listen to your audience.