3 things editors look for in PR pitches

Journalists are overwhelmed with scores of story offerings a day. Follow these approaches—suggested by editors in a recent survey—to make sure yours stand out.

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How do you break through the clutter? Here are three suggestions based on the survey responses:

1. Collaborate with editors on assets. Seventy percent of editors prefer being afforded the opportunity to collaborate rather than being pitched a finished asset.

Once you have an idea for your next campaign, reach out to an editor who you’d like to place your content, and ask them what type of asset they’d prefer,” suggests Andrea Lehr, brand manager at Fractl.

Some editors prefer static assets such as this simple infographic. Others prefer more interactive content like Fractl’s “Your Face as an Alcoholic” dynamic asset, which includes a quiz and moving images.

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