3 things PR pros should know about Facebook Home

The software for Android phones could make a huge impact on mobile engagement. Wrap your head around it sooner than later.

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Facebook CEO Mark Zuckerberg unveiled Home during a press event on Thursday afternoon. The event focused on the consumer’s experience with Home, but the software could affect the way brands approach Facebook.

Here are three things PR and marketing professionals should know:

1. It makes your mobile device all Facebook all the time.

What, exactly, is Facebook Home?

First of all, it’s not a phone, as some people had thought the social network would roll out on Thursday. It’s also not a simple app, but a suite of them that take over your phone. (Don’t worry; other apps can exist on your phone along with Facebook Home.) And it’s only available for Android-powered devices.

Your phone’s home screen, for example, becomes your Facebook news feed. Facebook is calling this your cover screen. Here’s how The New York Times describes it:

“Pictures take up most of the real estate, with each news feed entry scrolling by like a slide show. Messages and notifications pop up over the home page. To ‘like’ something on the news feed requires no more than a double-tap. Facebook apps are in easy reach.”

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