The decision to write an op-ed shouldn’t be taken lightly and requires a decent amount of forethought.
An op-ed is an opinion article that expresses the opinion of the author, usually taking a strong stance on an issue. They are a popular PR tactic, but they may not always be the best move—especially considering how difficult they are to place.
All media outlets have different publishing systems and processes making it even more complicated. Most organizations ranging from nonprofits to mission-driven companies have all the necessary parts for putting together an op-ed including leaders, expert voices and a newsworthy cause.
Opinion pieces can help propel an organization’s mission, but you should only consider an op-ed if you have a unique, decisive take on a timely issue in the news.
Here are three things to consider once you decide to move forward:
1. Understand the outlet and weigh your chances.
Research is a key component of pitching your op-ed.