3 things writers must do before clicking ‘publish’

Check your headline, subheads and verbs before you send your post or article out to the Internet. Here’s why.

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For writers of all sorts of online content, there are crucial last steps before you publish your post or article.

You’ve proofread the text and done keyword research, and you want to make sure—before you send your content out into the big, scary Internet—that your article is the best it can be.

The tips below are for perking up your content. They’re for when you have time only for a quick spit-shine before you post.

1. Check your headline.

You’ve read enough tips to know that you should have spent ample time on your headline.

Before you publish, think about your target reader. Is he familiar enough with your subject that your headline will grab him?

If I’m aiming for someone who writes online content, is crunched for time and just wants to improve what he does every day, the headline for this piece is on target.

Other headline considerations:

2. Tweak your subheads.

Wait. You don’t have subheads?

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