1. Facebook unveils “Send” button.
The move is billed as an effort to improve the functionality of groups and possibly replace “email to a friend” buttons on websites. So far, more than 50 websites have adopted this “Send” button, including Guilt Groupe and Orbitz.com.
Here’s how it works:
Let’s say you see an article or post on a website that you like and instead of simply “liking” it, you want to share it with an individual or specific group and comment on it. So, you click the “Send” button. A box appears, prompting you to include a message and tailor it to which group or individual you want to send it.
For users, the change makes it easier to share content with small groups of friends; for Facebook pages, it provides another opportunity to rack up “Likes.”
According to Mashable:
“Send counts toward the total number of Likes a page has. The Like total is now calculated by adding the number of Likes, shares, comments, and inbox messages containing a URL.”