Analysts expect that user base to explode following the company’s announcement this week of its newest product called Memories, which enables users to save their snaps for later viewing.
Here are three tips to help you stay ahead of these and other changes with a Snapchat presence of your own:
1. Educate management about Snapchat’s value. The best way to earn management’s support for your Snapchat strategy is to ensure that it supports your overall business goals.
Experian, for example, is dedicated to being a “champion of consumers.” That mission guides every business decision the company makes, including its own foray into Snapchat.
“We explained to management that Snapchat serves as a wonderful channel for us to engage, educate and help those consumers in real-time,” says Michael Delgado, senior manager of social media at Experian. “We explained that Snapchat is more than just a financial literacy tool for us—it’s a platform to start and nurture relationships.”
Delgado is quick to add that a successful Snapchat strategy is about more than creating helpful and interesting stories for your target audience. “It’s also about engaging back with them,” he says.