That means visual content floods the Internet, and not all of it’s good. Here are three ways to make sure yours consistently stands out—on social or mainstream media:
1. Capture action and emotion. “Our corporate photos have been used by cash- and time-strapped media and even the White House’s Serve.gov website,” says Charlene Sarmiento, PR manager at Goodwill Industries.
What is Goodwill’s secret of success? “Media like photos that are horizontal (landscape),” Sarmiento says. “They prefer images that show action and emotion, with subjects who don’t look right at the camera.”
She recommends hiring a photographer to capture high-quality stock images of your organization. You can provide these images to the press and use them throughout your communications.