3 tips for eye-popping visuals

Anyone can snap a photo, which is why so many low-quality visuals make it online. Here are three tips for consistently shooting and sharing high-quality images.

Ragan Insider Premium Content
Ragan Insider Content

That means visual content floods the Internet, and not all of it’s good. Here are three ways to make sure yours consistently stands out—on social or mainstream media:

1. Capture action and emotion. “Our corporate photos have been used by cash- and time-strapped media and even the White House’s Serve.gov website,” says Charlene Sarmiento, PR manager at Goodwill Industries.

What is Goodwill’s secret of success? “Media like photos that are horizontal (landscape),” Sarmiento says. “They prefer images that show action and emotion, with subjects who don’t look right at the camera.”

She recommends hiring a photographer to capture high-quality stock images of your organization. You can provide these images to the press and use them throughout your communications.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.