Social media can be a powerful and profoundly effective marketing tool.
Brand managers often use various social media channels to tap into a target audience, develop customer relationships, build a brand’s identity and drive sales.
When you’re marketing for a startup with limited resources and a lack of brand awareness or large social media following, though, how do you magnify your presence and achieve your goals?
Create mutually beneficial relationships with brand ambassadors to help generate enticing imagery and communicate your brand’s key messages to their followers. RELATED: Leadership Communicators — Join our new LinkedIn group and get FREE tips and strategies on executive communications.
Here are three ways to identify the best ambassador for your brand:
1. Make sure your values align. The most effective brand ambassadors are in sync with your organization’s mission, brand values and overall vision.