Want to handle media interviews with greater confidence? Want to deliver more persuasive presentations? Want to write more effective PR copy and social media posts?
The following approaches will help you stay on point—whether you’re crafting a speech or drafting a news release:
1. Persuade with repetition. Persuasive presentations and convincing media interviews often boil down to repeating your message—sometimes a lot.
“People get tired of delivering a concept over and over, but it’s the audience that matters,” says Tripp Frohlichstein, the media trainer and founder of MediaMasters who helped create the popular message map concept. “The message may be new to them—so it bears repeating. Or even if it’s understood, repetition adds to its importance.”
“Repetition can have a positive effect on someone’s reception of and agreement with a persuasive argument,” John T. Cachiappo and Richard Petty reported in Basic and Applied Social Psychology (“Effects of Repetition on Argument Processing, Recall and Persuasion”).