3 tips to create the perfect pitch to bloggers

PR pros confused about how to craft a dynamite pitch to bloggers can breathe a sigh of relief. The Hoosier PRSA Blog shares three tips on the anatomy of the perfect pitch to bloggers. It’s nice to see that author Rodger Johnson “gets it” — he was a journalist and heard plenty of good and bad pitches. In his post, he shares a few specific examples and lessons of great pitches, including knowing the blogger and his preferences, and knowing what’s interesting. — Susan Young