Email marketing is a tried-and-true method entrepreneurs use to get new business.
Though email marketing has been around since the beginning of the Internet, many entrepreneurs still aren’t harnessing its true potential. Some old school tactics get their emails deleted unopened, costing them an opportunity to turn new leads into customers.
Learning and testing is the key to figuring out what works, but there are three types of emails that won’t turn that lead into a customer. The reason email marketing has gotten such a bad rap is because of these spammy emails.
If you want to build your business through email marketing, avoid the following:
1. The “quick question email”
In this email you’re told to convince the person that you have some quick information that will blow their mind. The subject line is designed to be “click bait.”
This email usually looks like:
“I just want to ask you a quick question. How would you like to make more money than you thought possible?” (You may not say money but insert some cheesy line that people see right through.)