Retweets lead to increased exposure for your company or nonprofit’s online presence. In fact, Twitter has said that influence on Twitter on the social networking site is not in a user’s follower count, but in how often it gets retweeted.
That means you have to give your followers something that’s retweetable. Here are three types of tweets that rarely, if ever, get retweeted:
1. Truncated automated tweets from Facebook.
There are no short cuts in social media. Folks on Twitter don’t want to follow robots. They want to know there’s a human being behind your account. Avoid cross-posting tweets from Facebook to Twitter, especially when they’re automated. This sort of tweet is not going to draw retweets:
2. Tweets with too many hashtags.
Studies and anecdotes have shown that tweets with more than two hashtags result in a drop in engagement and become much less likely to be retweeted.