In PR, you’re often tasked with a variety of projects that extend beyond media relations.
You must simultaneously be a journalist, social media expert, event planner and more.
Frequently, running a client’s company blog also makes the “to-do” list, but while most PR pros can map out a content strategy and choose their promotion tactics, many don’t fully understand the deeper logistics that go into blogging.
Successful bloggers master SEO techniques, can strategically respond to blog comments and ensure nothing oversteps the legal boundaries of copyright law.
Here are three ways to take these fundamental elements of blogging a step further for exceptional results.
1. Branch out from basic SEO.
You likely know the basics of SEO by now—incorporate keywords throughout your client’s website and messaging to boost your search engine ranking—but there are probably some blog-specific SEO tactics you’ve missed.