It’s getting harder to attract and engage audiences on social media—because of the vast number of brand managers flooding social media channels with lackluster content.
Visual storytelling can help you cut through the competitive clutter. Here are three tips to help you grab a bigger share of audience attention by fostering a give-and-take around visual content:
1. Experiment with live streaming. “Millennials want to be part of new experiences and love joining in long distance if they can’t attend in person,” says Ekaterina Walter, author of “The Power of Visual Storytelling.”
Many couldn’t afford to attend SXSW this year, for example—so they followed high-profile figures such as Edelman’s David Armano and PureMatter CEO Bryan Kamer on Meerkat for live updates streaming from Austin.
Walter’s advice: “Follow these influencers and others to see how they’re using streaming tools like Meerkat or Periscope. Then start experimenting,” she suggests, “but be sure to stream material that you’re passionate about. For example, stream from inside your office or manufacturing facility to showcase your culture and people.”