3 ways big data can make you a PR hero

Collecting information about your own social activities and those of others can help you fine-tune your strategy.

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To stay afloat in the data-heavy digital age, you need to understand the ins and outs of big data so you can personalize your messaging to resonate with end users—and their friends.

Big data is just that—big. There are a lot of conversations happening, and it can be hard to sort through the noise. A new guide, Be a Big Data Marketing Hero, is a valuable resource to help PR pros get up to speed on the exciting new world of consumer insight, and it can be used to help inform and educate other people in your client’s organization or your own.

To get started, here are three ways data can help improve your PR performance:

1. Identify influencers.

Real-time social media data can help you identify the primary influencers in your industry. Who’s posting and sharing information about your products, business, or industry most frequently? Getting the attention of social influencers can help you get a handle on what’s circulating about your company.

2. Address buyer barriers.

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