Instead, superior organizations and PR firms employ collaborative strategies to come up with creative campaigns and produce the work that attracts—and keeps—clients and consumers.
Organizations and PR agencies grow and change, but collaboration never comes into existence because a CEO writes a memo proclaiming that henceforth, “Amalgamated Widgets will be a collaborative workplace.” Successful collaboration requires patience and time.
The more people collaborate, the more significant working relationships become. The patience and time put in to create a collaborative culture offers benefits for both employees and agencies. Here are three:
1. It encourages knowledge, which is power.
You’re working on a press release or the next PR plan; you may not even be aware of things you must know.
Picking colleagues’ brains will uncover ideas you never dreamed existed, even if your knowledge of the client’s business is vast or you’ve been working on a project forever. Collaborating with peers from a different unit will unearth disturbing, surprising and even shocking suggestions, ideas and skills.
If you lack presentation skills and struggle to relate points in a new-business pitch, collaboration will unearth someone who can present your ideas clearly and forcefully.