Google Glass, in case you’re just tuning in, is a wearable, voice-activated computer in the style of eyeglasses, which enable users to seek directions, ask questions, translate language, take pictures, send messages, and more.
It’s some pretty futuristic stuff.
While the widespread adoption of Google Glass seems a long way off—it costs $1,500 and makes most fashionistas shudder—the device could affect the PR industry if it becomes popular.
Here are a few things PR professionals can expect if Google Glass takes off:
Augmented reality bleeds into PR
People working in PR have long cast a confused eye towards augmented reality (AR) while marketers have claimed it as their territory. For instance, marketers at Maybelline created an app that gave shoppers a chance to see what various nail polishes looked like on their fingernails.
If the public embraces Google Glass, media will likely migrate to the device and adapt to AR just as it did social media. PR professionals will have a chance to work with media outlets as they adapt their offerings to AR and Google Glass.