The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting and other forms of digital communication would be, “yes.”
However, that is not the case.
In reality, the humble email hasn’t gone anywhere.
Smartphone habits of consumers indicate that reading email comes second only to making phone calls. Moreover, email is still responsible for at least twice as many online conversions than social media.
The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that “42 percent of subscribers delete emails that don’t display correctly on mobile phones.”
This means that to leverage the awesome power of email, you must get mobile. Here’s a simple three-step guide to get you started:
1. The layout
Mobile responsiveness isn’t just about changing the size and dimensions of your content to fit a smaller screen. It is also about reinforcing your brand strategy in order to enhance brand awareness.