Though older generations might grumble, emojis are here to stay.
In 2015, Oxford Dictionaries gave its Word of the Year title to the “tears of joy” emoji—and social analytics platform Talkwalker reported that emojis were in 13 percent more tweets in March 2018 as compared to last year.
“Emojis are a part of your consumers’ language, and whether you’re already using social media listening or not, it’s essential for you to use emoji analysis to fully understand what consumers are saying,” Talkwalker says.
Beyond using emojis to cater your messages to younger audiences on Twitter, PR and marketing pros can analyze emojis online to gain insights that can help them hone their communications efforts.
Consider these insights that you can get from emojis:
1. Unearth additional consumer mentions.