3 ways PR pros can achieve work/life balance

It’s easier to achieve than you think. Simply make these changes to your calendar.

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Working while balancing a personal life stresses out many public relations professionals, especially this time of year.

Think about today, for example. The kids are back in school. Labor Day weekend is behind you. Co-workers have wrapped up their summer vacations. For the first time since Memorial Day your staff is in one place. What was not even a second thought last week is suddenly urgent.

Do you feel invigorated to recommit to your end-of-year goals, or stressed because so much hasn’t been accomplished this summer and deadlines loom?

If you had a work/life balance, you wouldn’t feel invigorated or stressed, because your year would be balanced. There would be no ups and downs or ebbs and flows of a chaotic corporate existence.

Here are three ways to level out your life:

1. Adopt a rolling 12-month calendar.

Develop a strategic communications plan based on a rolling 12-month calendar. Stop planning your communications based on the calendar or fiscal year.

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