3 ways PR pros can maintain a positive brand reputation

Creating and sustaining a favorable image can greatly impact your PR and marketing efforts. Here’s how you can be successful.

Ragan Insider Content

Managing your organization’s reputation is important to avoid potential crises and negative publicity.

There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light.

Being proactive to optimize content and stay on top of potential negativity can help you stay ahead of the game.

Here are three reputation management tips to keep your brand’s online image positive.

1. Claim your authority.

To ensure your reputation management efforts remain positive, look at your organization’s website.

Search engines like Google will view your site as the initial authority about your business, so make sure you have fully optimized the site. Use appropriate keywords, meta-descriptions and tags on all pages and posts so they can be easily found in an online search.

2. Designate a crisis point-person.

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