3 ways PR pros can successfully manage online reputation

With the amount of social media platforms out there, it can be difficult to manage how you come across. Here’s how to clean up your virtual presence. 

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In a recent interview, Michael Fertik, founder and CEO of Reputation.com, shared his insights on trends in online reputation management, as well as his own strategies for communicating via social media.

1. Images matter more than ever.

In the past few years, the rise of image-based social sites like Instagram and Pinterest have made it essential to scrutinize the images that represent you, says Fertik.

“Photos are becoming more important as a decider of how successful—or not—we look online.” He urges professionals to “have your photo array match your general outlook, the look and feel you’re going for…That doesn’t mean you have to become an Instagram aficionado, but you can’t ignore photos, whether it’s on Twitter or LinkedIn.”

Related: 10 Steps to Building an Impeccable Professional Reputation

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