They’re among the most popular forms of visual content shared online and were the B2B content marketing format with the biggest increase in use last year, according to the Content Marketing Institute.
They can also boost media coverage and web traffic, says Laura King-Homan, communications specialist at Omaha Public Power District (OPPD).
“Some of our local outlets happily republish our infographics,” she says, “and we’ve also increased our web traffic tenfold since including infographics in content we post there.”
Here are three ideas for adding infographics, and potentially viral images, to your own content and media relations mix:
1. Rely less on press releases; create media packages instead. The OPPD decommissioned its Fort Calhoun Station nuclear plant in October. Rather than issue a release about the event, the PR team emailed a short media blast with a link to an in-depth post on its own content hub, “The Wire.”