Press releases tend to be dry.
They’re not meant to be filled with fluffy marketing language. They’re supposed to deliver pertinent information to journalists: who, what, where, when, why.
However, that doesn’t mean your headline has to follow a dull formula. If you don’t write something with pizazz, your press release won’t go far.
On average, eight out of 10 people will read your headline, but only two will read the text.
Here are a few tips for transforming a headline from mundane to memorable: