“Everything worth doing is worth doing well.” This is so true. Why bother if it is just going to be another time-waster or, worse yet, your money goes down the drain? I have yet to experience any time or money wasting, though it is enticing to sit flicking through YouTube channels and spend hours trawling for interesting content—business-related or not.
You started your business because you have a passion for it and you believe that you are darn good at it. Right? (Your answer here should be a big yes!) That’s the first step to getting your mind around fitting it all into your busy schedule. You need to focus on your passion and share it. Trust me: Your story will resonate with an audience dying to hang on your every word.
Simplify your social media activities. Build the content your audience would love based on the business and passion you have. Think back to when you started. Usually someone will relate to your passion, and there you have it—a share-worthy, relevant content stream. The more of this you do, the more of it will come to you. Always start with the “who” in mind. Social media has a great sense of karma. What you put into it, you will get out of it. Social media is very reciprocal, and if you go in with the right intention of providing help, your audience will lap it up.