Stories are only as good as their endings.
If you have an amazing story but goof up the very last part it leaves a bad taste in readers’ mouths. Even though they enjoyed the story up until that point, the bad ending will be the main thing they remember—guaranteed.
This goes for every single thing you write, be it a creative short story, a blog post, or even a press release. The very ending solidifies the piece with your readers and, in the case of a press release, can help create real interest in your announcement and the company as a whole.
Here are three tips for improving your press release endings:
1. Make a strong statement. Whether you close out the press release with a quote from your CEO or one last vital piece of information, it’s important to remember that the press release is all about sending a message.
Rather than just concentrating on pure facts, a closing statement could wrap up the press release for everyone reading. Leave them with a strong statement that makes them recall a powerful image.