3 ways to make your social media efforts soar

You don’t have to work for a large organization or a sexy brand to entice employees and consumers to interact with you online. Consider these insights from a health care PR pro.

Ragan Insider Premium Content
Ragan Insider Content

Working with social media can be fun—but it’s not easy.

It’s a difficult task to build your organization’s reach and engagement online, especially if you work for a brand that’s not inherently fun or sexy. Spencer Sutherland, public relations and social media manager for CHG Healthcare, knows the uphill climb well—but uses several strategies and tactics to increase online interaction both inside and outside his organization’s walls.

Follow these three tips to boost your social media content and engagement:

1. Tell great stories.

Storytelling is the primary ingredient in outstanding content, so if you want to engage people online, find and tell an interesting tale.

Sutherland says:

There is no perfect length for a video or article. If you can tell your whole story in 30 seconds, fantastic! If it takes 10 minutes or more, that’s fine, too—as long as you can keep people’s attention throughout the story.

Not every story is going to be a winner, however, so take a good look at stories before you share them.

“Ask yourself if it something that you would read our watch,” Sutherland says. “If it’s not appealing to you, there’s no way other people are going to be interested.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.