Working with social media can be fun—but it’s not easy.
It’s a difficult task to build your organization’s reach and engagement online, especially if you work for a brand that’s not inherently fun or sexy. Spencer Sutherland, public relations and social media manager for CHG Healthcare, knows the uphill climb well—but uses several strategies and tactics to increase online interaction both inside and outside his organization’s walls.
Follow these three tips to boost your social media content and engagement:
1. Tell great stories.
Storytelling is the primary ingredient in outstanding content, so if you want to engage people online, find and tell an interesting tale.
There is no perfect length for a video or article. If you can tell your whole story in 30 seconds, fantastic! If it takes 10 minutes or more, that’s fine, too—as long as you can keep people’s attention throughout the story.
Not every story is going to be a winner, however, so take a good look at stories before you share them.
“Ask yourself if it something that you would read our watch,” Sutherland says. “If it’s not appealing to you, there’s no way other people are going to be interested.”