A recent millennial marketers study by Adobe revealed there is much on the horizon for brand managers and marketers who are ready to adapt. The change has started; nearly half the survey’s respondents have encountered a new marketing channel or term within the last month.
However, more than half feel challenged to keep up with marketing trends, with some feeling underprepared or overwhelmed. This could be due to many millennial marketers’ feeling they not only have to know digital, social media and mobile trends inside and out, but also must convince brand executives of the value of using such channels for marketing campaigns.
Despite these challenges, however, most millennial marketers believe this is the start of a golden age in marketing.
Nearly 80 percent believe young marketing professionals understand social and mobile marketing better than their older counterparts (a necessary skill for today’s digital campaigns), and more than half believe audiences are more open to marketing because it’s become entertaining. A whopping 93 percent of millennial marketers look at changes in the industry as an opportunity.