Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline?
What does local PR look like in the real world, and how do you execute it effectively? For brick-and-mortar businesses, mastering community PR is essential for growth.
That requires direct measurement: determining who makes up that community, what approaches work, and who is missing out on your messaging.
With these three metrics, you’ll see exactly where the gaps in your PR approaches are:
1. Examine the reach of your Facebook posts.
Facebook is the leading point of engagement for many organizations. If you’re using Facebook, are you letting their metrics be your guide? Anyone who runs a Facebook page has access to a variety of measurement tools, including post reach and number of people engaged. Use these numbers to expand your audience and boost page impact.
For example, if you’re using Facebook live to increase audience engagement, keep a close eye not only on the number of viewers while you’re live, but also how many watch later. This can help you determine the ideal time of day to go live with future videos.