A recent study of 1,000+ marketers shows that 74 percent have seen an increase in lead quality and quantity as a result of their content marketing efforts. Many organizations have embraced it, with more coming to the table daily. However, many companies lack a documented content marketing strategy, and many of those organizations’ marketers feel they’re just not doing it right.
Most know they should be driving customer acquisition with content, but an effective strategy can be elusive. Seventy-five percent of organizations are increasing their investment in content marketing. However, only 30 percent of B2B marketers rate their use of content as “effective” or “very effective,” according to the Content Marketing Institute, which defines effectiveness as “accomplishing your overall objectives.”