3 ways to plan for a crisis before it strikes

Don’t get caught off guard by threats to your reputation. Follow these expert tips to plan for the worst.

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“That could never happen to us.”

Has that thought ever crossed your mind as you watched yet another large organization get embroiled in a major public scandal?

It’s not just big organizations like Pepsi and United Airlines that are vulnerable to crises. Social media has made all organizations more visible than ever. How you react to consumer outrage, natural disasters or even presidential tweets could make or break your reputation.

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