Here are a handful of reasons why nostalgia can be an effective tool for communicating with your consumers.
1. Being a kid again
As children, we looked at the world with wonder and the possibility of what we could someday grow up to be. Many of us would like to return to that simpler time of Underoos, super heroes, and imagination. This is one of the ways that nostalgia is effective, it reminds us to look at the world through a child’s eyes.
A brilliant commercial that demonstrated this was the little boy dressed as Darth Vader; he used “the force” to start his dad’s Volkswagen. This commercial visualized a wish of most children born between 1970 and 1990—the ability to use the force. Showing an unexpected way to use the autostart function of the Jetta made all of us feel like kids again.