The answer is simple: Any social media community in which a brand invests time can produce worthwhile results with the right strategy. Before throwing Facebook out of the 2013 social media plan completely, try implementing these helpful tips:
1. Find new ways to share
B2B organizations should take advantage of the engagement opportunities Facebook offers by sharing information in new and exciting ways. One way to encourage interaction from followers is through the use of Facebook’s tab applications, which can be customized to share other social media accounts, upcoming promotions, and industry-relevant news.
For inspiration, check out Cisco’s Facebook page. It has eight unique custom tabs that allow users to choose how they want to engage with the brand, whether through following the company on Twitter, reading news about the company, or participating in interactive learning activities.
2. Show your assets