3 ways to use Twitter’s direct messages in your pitching repertoire

PR pros have much to gain from the social platform opening up private correspondence to those who don’t follow one another. Before you send your news to a reporter, check out these tips. 

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Many people who appreciate the privacy features of Twitter are happy to hear that this is an opt-in feature. In other words, the setting to receive DMs from anyone will be turned off by default, so users won’t receive private messages from strangers unless they decide to change their settings.

However, as cold calls become a thing of the past and journalists’ inboxes continue to overflow with misdirected pitches, we have to imagine there are a good number of reporters who will open up their Twitter profiles to being contacted through DM.

We already know many reporters who prefer to be contacted via DM. For instance, Farhad Manjoo of The New York Times (@fmanjoo) states right in his Twitter bio, “I prefer DM PR pitches.” Roberto Baldwin of Engadget (@strngwys) says, “The people in PR that are doing a good job actually do pitch me via DM on Twitter now.”

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