3 ways to woo deep-pocketed travel audiences

Take flight with travelers. Four tourism journalists dish pitching tips for securing coverage and reaching their high-flying, high-spending readers.

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Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures.

So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole?

Here are three tips for doing precisely that, straight from some of the most influential travel journalists in the business:

1. Swim upstream: Pitch against seasonality. Reporters are already seeing an onslaught of seasonal press releases geared to summer holidays such as Memorial Day and the Fourth of July, says National Geographic Traveler‘s Chris Elliott.

“It’s true—we have an appetite for that,” he concedes, “but the biggest successes we see involve PR people bucking the trend and not trying to compete with the seasonal glut.”

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