As most marketers have already heard, Twitter struck a deal with Google that will once again allow tweets to be displayed within the search giant’s query results immediately after they are posted on the social network.
The deal, reminiscent of a nonexclusive agreement the two companies began in 2009 and ended in 2011, is expected to take effect later this year and will essentially propel the “fire hose” of content generated by Twitter’s 288 million users to the forefront of all search results.
Considering Twitter’s recent lag in user growth numbers and battle with Instagram for the crown of real-time news king, this move should not come as a surprise to anyone.
In fact, it was the only move Twitter could make that could once again establish the microblogging service as the primary source for discovering what people are saying about any given topic, at every given moment. Regardless of Twitter’s growth dilemma, this deal will change your tweet strategy.
Here are three things marketers should keep in mind:
1) Your tweets will now get more impressions.